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Online Marketing Doesn't Stop at a Fancy Website

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/27/2008

In analyzing several corporate websites over the last two weeks, I've come to notice a pattern that several companies seem to fall into: when it comes to their online presence, companies and associations are stopping somewhere after a decent website design. From what I've observed, there are several next steps after getting your site pretty

Are Social Media Tools for You? H&R Block Says Yes.

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/27/2008

Rodney Rumford of FaceReviews.com caught up to H&R Block's Amy Worley at a recent conference and shot this YouTube video about the various tools the company is using to reach their customer base. In this interview, and in others that I've seen with Worley at other sites, she points out that her customer base are using the Web more and more in their day to day lives, and that her effectiveness with reaching prospects on one hand, and servicing customer needs on the other, are right in line with H&R Block's digital initiatives.

What Will Enterprise Mashups Look Like?

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/27/2008

Once we make our data line up nicely with other data, all kinds of cool things can happen. This is the promise of mashups, but it's only recently that these applications have started to seem a little less R&D and a little more interesting for enterprises to consider. We're not all the way there yet, but there have been changes.

EMC Helps Take Duplicate Duplicate Data Out of the Picture

By CrossTech Media on 5/27/2008

At their EMC World event in Las Vegas, EMC announced a new tool for midsized businesses: the ability to deduplicate date before it finds its way into storage. This came as part of a larger strategy to entice businesses to shift to backing up to disk instead of tape, and was bundled with several other features, including power saving technologies, and a new Virtual Tape Library feature that helps improve performance as well.

Will Social Networks Be Part of Everyone's Next Website Design?

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/12/2008

Our recent webinar on Business Strategies for Social Media was well-attended, and the questions we received were excellent examples of what's facing businesses when considering how these tools and strategies might impact their business in coming months. One point that people asked about frequently was the benefits of building a social network to embrace their customer base and transform them into a community.

Who Put Their Microsoft on my Blackberry?

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/12/2008

Microsoft announced on May 12th that they have partnered with Research in Motion (RIM) to deliver two of their Windows Live services to users of the Blackberry smartphone line. The two services, Windows Live Hotmail, and Windows Live Messenger, represent over 430 million users, so it's not an insignificant release, and it certainly raises some interesting possibilities.

Seven Ways to Use Digital Video for Your Business

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/12/2008

I'm a bit obsessed with my Flip video camera, and it turns out, I'm not the only one. After my talk at ITEC Houston, I had no fewer than five people approach and ask me more about the camera than many of the other points I made. Why? Because they saw right away how simple it was to operate, and they understood my points to how their businesses might use video. Here are seven ways you might incorporate digital video into your business

Why Systems Solutions and Clouds are the New Servers

By Chris Brogan, VP Strategy & Technology, CrossTech Media. on 5/12/2008

HP has issued a statement confirming its intent to purchase services giant EDS. On one hand, this makes great sense, as Hewlett Packard has been building towards this vision of developing a fully integrated business solution over the last several years, instead of a vendor of boxes, storage, switches, and peripherals. In a world where the mid-market is the new competitive battleground, a move to build a very strong business solution practice, complete with a strong services offering puts HP in a very strong competitive position.

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