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New Marketing Summit Announces David Meerman Scott and Paul Gillin to Keynote Event in October

By Chris Brogan, VP Strategy & Technology on 6/26/2008
CrossTech Media produces more face to face business opportunities than our flagship regional ITEC trade events. This year marks the second year of our New Marketing Summit event, produced with the Business Marketing Association (BMA), Boston chapter. And now, with bestselling authors David Meerman Scott and Paul Gillin on board, this will be quite the event for both technologists interested in the marketing space, as well as marketers interested in how technology is changing the rules of the game.

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New Marketing Summit Announces David Meerman Scott and Paul Gillin to Keynote Event in October

By CrossTech Media on 6/26/2008
CrossTech Media produces more face to face business opportunities than our flagship regional ITEC trade events. This year marks the second year of our New Marketing Summit event, produced with the Business Marketing Association (BMA), Boston chapter. And now, with bestselling authors David Meerman Scott and Paul Gillin on board, this will be quite the event for both technologists interested in the marketing space, as well as marketers interested in how technology is changing the rules of the game.

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How Data Centers are Evolving

By Chris Brogan on 6/26/2008
I recently hosted a webinar titled "Building The Next Data Center" and featuring Hewlett Packard's Enterprise Architect, Randi Baklini, Sybase's Architect Peter Thawley, and F5's Technical Marketing Manager, Alan Murphy, where we talked about considerations for building and augmenting data centers. This was in anticipation of our Next Data Center executive briefing event in October in Atlanta, Georgia, and the conversation was every bit as fascinating as I'd hoped.

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Mobile Marketing Proves Effective for Hispanic Mobile Markets

By CrossTech Media on 6/26/2008
Jake Swearingen has an interesting article showing the results and speculating on a Pew/Internet study from March 2008. While mobile marketing is still a very new segment of online marketing, and hasn't yet been proven to be effective, these numbers give digital marketers more reason to at least try.

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Editorial - Where Will Blogging Go in Coming Years

By CrossTech Media on 6/26/2008
I was reading a great post by interactive marketing and media strategist Adam Broitman about his perspective on the future of the "blogosphere," as some call it. His perspectives, as always are a mix of unpredicted, but also challenging in the good sense of the word.

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Upcoming CrossTech Media Webinar: Building the Next Data Center

By Chris Brogan, VP Strategy & Technology on 6/10/2008
Blades or big servers? Virtual storage or no? Let someone else manage the hosting or not? The game has changed. In just a few short years, everything that would have been a given in the "rules" for a best-of-class data center environment have changed. You have to be green, and yet show the ROI. You have to be secure, and yet flexible. Move from the theoretical into the concrete world of the here and now by learning from professionals with worlds of experience dealing with the challenges you're facing now. Don't be surprised by what comes next. Learn about it today.

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What Will Cloud Computing Change?

By Chris Brogan, VP Strategy & Technology on 6/10/2008
When thinking about your enterprise software environment, how much of what you use is in support of your business versus that which is core to your business? If you think about it, a lot of what your IT department spends its time with in a given day are merely tools to complete the job, and not exactly core to the practice. Yes, you need some kind of external mail system. Yes, you need to serve files. Yes, you need a website (or several). But do you have to OWN them?

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Is Integrated Marketing Right for Your Business

By Chris Brogan, VP Strategy & Technology on 6/10/2008
Recently, the Association of National Advertisers (ANA) conducted a survey of 200 marketers with regards to their integrated marketing strategy. Comparing their findings to earlier studies show all kinds of improvements, both in how marketers are approaching the use of integrated marketing channels and technologies to deliver their message effectively. B2B Magazine has a good summary of the results here.

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Editorial - Designing My Next Workplace

By Chris Brogan, VP Strategy & Technology on 6/10/2008
Technology has increasingly shifted how some of us are able to perform our work at hand. Mobile device costs and service plans have settled into a measurable range, so that we can use these tools more flexibly in business. The voicemail systems of the past have given way to sophisticated virtual assistants, translation programs, and follow-me applications. Access to our files and important information has shifted into the cloud, such that we can do work wherever we can find the Internet (which itself is easier thanks in part to extended wifi deployment, and thanks also to EVDO and other wireless technologies). This all goes a long way towards empowering the workplaces that you and I will inhabit in the coming months.

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Be Careful How You Mix and Match Your Green Initiatives

By Chris Brogan, VP Strategy & Technology on 6/10/2008
Going green might not be as simple as consolidating your data center onto a few mid-sized servers and going virtual, according to an article on Network World by Tom Henderson. At odds in the lab work reported by Tom are the server side interest in dropping CPU usage to a low hum when not in use, versus the virtualization model of powering the CPU up to full throttle, and letting the virtual platform's hypervisor technology allocate the resources.

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