I am working
with a global financial services company that needs to overhaul its
portfolio of communications technology. These include their
public/customer facing web sites to intranets and broadband
communication services serving their internal associates across
functional areas. To add further complexity, this is a global
organization across time zones embodying different cultural norms and
styles of communication along with different languages.
Typical of many organizations, the communications technology
portfolio has grown out of different business organizations that have
changed and been re-aligned over the years. While IT has been working
hard all along to deliver and manage a set of solutions that align with
business needs, the changes in business structure and focus has
increased the “value gap” over time and resulted in a highly disparate
systems portfolio that can no longer support the business. Multiple
email systems, disparate intranet channels and internal web sites,
experimental broadband video services, third party communication
platforms, and multiple public facing or customer-specific web sites
have been deployed across the businesses have created a complex
communication portfolio making it impossible to deliver a consistent
and timely brand message to either the internal and external audiences.
What's the solution? They need a rational communications technology portfolio and the governance structures to manage it well over time.
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