Microsoft finds itself in a precarious position. Gone are the days when the
software giant easily leads the way in every space in which it competes.
Instead, Microsoft is looking more like the
company that might not fully understand the needs and desires of customers.
Along the way, it’s watching as the competition delivers better choices and
options all around.
But it wants to change all that.
At CES in January, reports claim,
Microsoft will be unveiling a version of Windows designed for tablets and
running on ARM Holdings mobile technology, in an attempt to take on Apple,
Google, and other
companies in that market.
For its part, Microsoft has neither confirmed nor denied that report. But
speculation abounds that Microsoft will have its sights set on the tablet space
going forward.
In Redmond, that might seem like a good idea. But tablet watchers know that
Microsoft’s desire to invest more heavily in that space will eventually will
fall short, as will its quest to beat
Apple.
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