Social media is one of the hottest topics in business today. Marketers want new ways to reach their audiences. Customer service teams want to engage with users and see what people are saying about them online. Network administrators are weighing bandwidth and security issues. CIOs and other C-level executives want to know if these activities are generating revenue—or wasting time.
 
New Marketing Labs, a digital and social media company headquartered outside Boston, has recently launched the New Marketing Labs Dashboard, a social media analytics tool designed to provide actionable insights, rather than just data. The tool features real-time ROI calculation, as well as a focus on individual business units, brands or geographies inside a company.
 
“Our clients have told us they’re overwhelmed with data,” said David B. Thomas, NML Executive Director. “Very few organizations have the resources to hire a team to analyze social media data and turn that data into strategic insights. The New Marketing Labs Dashboard is designed to fill that need.”
 
The Dashboard gathers information from Twitter, Facebook, web searches and other sources and turns it into streams of usable data, tailored for the needs of each business unit inside a company, Thomas said.
 
“Marketing, sales, PR, HR, IT and customer service can all benefit from the insights available in social media,” he said, “but they have different goals and need the information in different ways. The NML Dashboard has a desktop view for each business unit, as well as a roll-up view for the C-suite to be able to see the overall success of all initiatives.”
 
Plus, the NML Dashboard answers the thorny question many social media practitioners have long dreaded: What’s the ROI of your online activities? The tool features the ability for users to track ROI on a campaign-by-campaign basis, tying online activity to measurable objectives.
 
To request more information go to our contact form or  newmarketinglabs.com/dashboard

Article by David B. Thomas for  .